INSIGHT: Only 7.9% of CEOs in Europe are women
CONCEPT: Be the change
We want to celebrate this months box's 8 female founders by telling their story. We want to encourage, inspire and empower women and provide a big fat GO-GO vibe, by illustrating this in a video of the founder's road to success. Not 1 way, but 1000 ways. At the same time we want the founders to make their own product video for this month.
We launched this campaign along the International Women's Day, to strike a blow for all women, no matter their journey, goals or the size of their success.